Marketing campaign for "environmentally sustainable beer." Concept and package design are in response to the wasteful practices of drinking in a college environment. The brand name plays off the word renewable, while the contents in the bottles can be combined to grow a plant for food. Bottles are filled with seeds, soil, and water. Each flavor has its own unique label, copy, and promotional poster, geared towards the young consumer (21-25 year-olds). All materials are recycled. This design was selected for the Penny Stamps School of Art and Design Juried Undergraduate Exhibition and received Honorable Mention. 

Sophia Greenbaum
Washington, DC
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